Online activewear retailer Fabletics has come up with a unique way to answer these questions: opening more than 24 physical stores across the US equipped with devices connected to Microsoft Azure to track how customers interact with their products in stores. Why do some online shoppers click on a t-shirt, spend a long time looking at it, but leave the retailer’s website empty-handed? Is it because the t-shirt is too expensive? Is there a low-quality product image and insufficient information to make an informed decision? Or is the check-out process too long and complicated? Subscribe for FREE here t o get the next issue delivered directly to your inbox. This article was originally published in the Summer 2019 issue of The Record.
0 Comments
Leave a Reply. |